Legal
Privacy Policy
Last updated: 15 June 2026
Bua Lifestyle Limited customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- How to complain
Contact details
Business name: Bua Lifestyle Limited
Company number: 16185535
Registered office address: Flat 3, 447 Edgware Road, London, England, W2 1TH
Telephone: 07856666245
Email: maurizio@mb-pt.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Health information (including dietary requirements, allergies and health conditions)
- Website user information (including user journeys and cookie tracking)
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
We collect or use the following information to comply with legal requirements:
- Name
- Contact information
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- We have a legitimate interest in collecting and using personal information to respond to enquiries, communicate with prospective and existing clients, arrange consultations, manage bookings, provide personal training and body transformation coaching services, maintain client records, improve our services and operate our business effectively. This benefits clients by allowing us to provide appropriate support, respond to their requests, manage their coaching process and deliver a safe, structured and personalised service. We only collect information that is relevant and necessary for these purposes, and we do not use it in a way that overrides the rights, freedoms or interests of the individuals concerned.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- We may use personal information to send service updates, respond to enquiries, follow up with prospective clients, and provide relevant information about our personal training and body transformation coaching services. Where required, we rely on consent for marketing communications. Individuals can withdraw their consent or opt out of marketing at any time. We may also rely on legitimate interests for limited, relevant business communications with people who have enquired about or used our services, provided this does not override their rights, freedoms or interests. We only send communications that are relevant to our services and always provide a clear way to opt out.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for legal requirements are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- We have a legitimate interest in collecting and using personal information to respond to queries, manage complaints, resolve disputes, keep appropriate records and establish, exercise or defend legal claims. This benefits both the individual and the business by allowing us to investigate issues, respond properly, maintain accurate records and resolve matters fairly. We only use information that is relevant and necessary for these purposes, and we do not use it in a way that overrides the rights, freedoms or interests of the individuals concerned.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes explained in this privacy notice.
Enquiry information is usually kept for up to 12 months after the last contact, unless you become a client.
Client records are usually kept for up to 6 years after the end of the coaching relationship for business, accounting, legal and insurance purposes.
Health, fitness and body composition information is kept only for as long as necessary to provide coaching services, manage progress and maintain appropriate records.
Marketing information is kept until you unsubscribe or withdraw consent.
Where information is no longer needed, it will be securely deleted or anonymised.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: maurizio@mb-pt.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint